If you are looking to roll out a new product or service, find sales leads, deepen customer relationships, reinvigorate a brand...or the people behind one. We do all this and more.
Has your company cut back on traditional media to shift your marketing dollars to website, SEO, social media and other online marketing? You may be surprised to know that those who have totally abandoned print, radio, TV and other traditional media in their marketing approach have had less results.
The right approach is an Integrated Approach. Start iMarketing offers a total solution to Integrated Services that makes sure your offline and online marketing go hand-in-hand to expand your marketing reach and ROI.
Do you use QR codes to drive traffic to your website? What about toll-free numbers to improve customer tracking? Do you engage call centers in your media efforts?
If the answer is no, then you may not be reaching your customers in all the right ways. Let us help. We understand the trends and technologies of new media, the innovative approaches that engage traditional media and how they work together for an integrated approach that delivers real, lasting and measurable value.
Our market research, branding, print and online media specialists will work with you to define and implement an integrated approach, and take the necessary measures to ensure that your business is hitting the mark with your customers.
In the ever-changing, fast-paced online world, you must engage with your customers. Listen to them. Connect with them.
If all you're saying around your office is SEO and PPC, when it comes to your online marketing—there's more to it than that if you want to maximize your ROI.
Our website and online media experts can help you effectively tap into the digital world to deepen customer relationships and drive sales. We'll work with you to define strategies that will help you understand your clients and target audience better and interact with them in more relevant ways to keep them coming back.
Our Web and Online Media services include:
Customer experience is your brand. And it can positively or negatively impact customer loyalty and sales. Whether you’re looking to refine, reinvent or launch your brand, we’ll help build your brand from the inside out. We’ll work with you to create a culture of customer experience that leads to shorter sales cycles, increased word-of-mouth marketing, and enhanced client loyalty.
To start, we engage in a discovery process that reveals what your brand looks and feels like to your customers and how you perform compared to your competitors, through extensive:
Then, we implement a plan with the right messaging and brand touch points that engage customers and employees at every level.
From your brand name and logo to online personality and in-person communications—our team of innovative marketers and designers are here to help cultivate the right environment for your brand to thrive.
Our brand development process will:
New media is being embraced as the way of the world. But, traditional media is not dead. It has simply evolved in the approach it brings to the marketing process, and is still very much a real influence on making the impact your marketing dollars deserve.
People like to receive information in different ways. Print, radio and TV can reach out and 'touch' audiences in ways that online marketing campaigns can not. Traditional media reinforces new media strategies and, when used together, new media can strengthen the accountability of traditional marketing more than ever before. Think of QR codes used on brochures, direct mail and print ads. They not only reinforce your online efforts, they provide valuable tracking information that helps improve your next advertising or marketing campaign.
We create branding that turns heads and gives customers something they can hold onto.
Our print and design team can create customized promotional materials that effectively represent your brand in exciting and innovative ways.
Bring Your Brand to Life With Our Video and Broadcasting Capabilities.
Our in-house video team can produce, host, and support your website to include:
We have the capabilities to write, film, and produce quality TV commercials with both live action and digital imagery.
Just want to get your message heard? We can help you design an impactful radio campaign that reaches your target audience and maximizes response.
Can your customers and prospects do business with you online? And easily find you in a search? Do you use social media to engage your audience? Your business depends on a strong web presence that involves this and more.
We design and develop custom websites that capture your brand and create an unforgettable online experience. Not only will your website be a reflection of your brand, but a memorable and fully functioning tool designed to engage your customers in constant one-on-one conversation.
Your online presence should incorporate new ways people interact, including social media, video, blogging, and more. We bring an integrated approach that draws on your full web presence in your marketing and communications strategy.
Our integrated approach will:
Looking to breathe new life into an existing website? We also provide redesign solutions as well as web hosting and maintenance. Email us to learn more.
Become a part of their conversations...
Social media has become a part of everyday marketing, bringing low cost and high yield results. Stay relevant. Connect with your current and prospective customers through sharing, tweeting, blogging and posting.
Benefits of Social Media Include:
Don't have the time to immerse yourself in the social world? We offer affordable monthly maintenance programs for all of your social marketing needs.
Email us to learn more.
Online media is critical to the success of most brands. Unlike others, we believe digital media goes hand-in-hand with traditional media.
Online media feeds off of traditional media, while traditional media reinforces online. When used together, online media can strengthen the accountability of traditional marketing more than ever before.
Our online media team can leverage your existing offline marketing efforts with an efficient and impactful online media strategy. We draw upon a number of targeted, cost-efficient vehicles to help you gain highly qualified prospects and deepen customer relationships.
Our services encompass all the elements necessary to drive a measurable response, while keeping media efficiencies a priority.